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Conor McGregor isn’t a businessman, he’s a business, man.

McGregor’s own financial success is well known, with the Irishman topping the Forbes list earlier this year as the highest paid athlete in the world, but how much does the superstar’s appearances help the local economy of Las Vegas, Nevada?

According to a video package put together by the UFC — a substantial amount.

Check out the video, which features a number of gambling experts and representatives of the world-famous Strip casinos to learn more about the McGregor Fight effect.