Conor McGregor will host a new Fox Nation original series centered on Bare Knuckle Fighting Championship (BKFC), with “World’s Baddest Man” scheduled to premiere in the summer of 2027 and conclude with a live championship finale.
US broadcaster Fox Nation announced on Monday that it has partnered with BKFC and the promotion’s co-owner, the former two-division UFC champion McGregor, for the documentary competition series. McGregor will serve as host and a prominent on-screen figure as fighters from around the world compete in a bracket-style tournament to be crowned the ‘World’s Baddest Man.’
“Conor McGregor is one of the most recognisable figures in combat sports, and we’re excited to partner with him on a bold new original series unlike any other,” said Fox Nation President Lauren Petterson, according to the announcement. “World’s Baddest Man combines premium documentary storytelling with world-class competition, providing Fox Nation subscribers unprecedented access to unique athletes while showcasing the grit, determination and heart required to compete for one of the biggest prizes in combat sports.”
McGregor said the project would help raise BKFC’s profile. “BKFC has changed the game of combat sports, and I couldn’t be more excited to partner with Fox Nation and unleash The World’s Baddest Man Tournament,” said McGregor, as part of the formal announcement. “This tournament will bring together the toughest fighters on the planet in a true test of heart, grit, and willpower, and I’m proud to be part of something that will set a new standard for what it means to be the baddest man in the world.”
The series is expected to blend documentary storytelling with what Fox Nation described as “elite competition,” featuring a roster of BKFC athletes competing in a winner-takes-it-all tournament before a live championship event crowns the overall winner.
Kiss Fly Productions will produce the series, with McGregor also serving as one of the executive producers. The announcement marks the latest collaboration between BKFC and McGregor, who became a co-owner of the promotion, as the organisation continues to expand its media footprint.
